With the fan shop, you can sell your team merchandise. You need to know, however, that in order to keep the shop running, you need to pay every week for its maintenance. So, to successfully sell the merchandise you need to do good in the league games and preferably be in a higher level of competition. Basic earning is the amount that a team gets in the first level (top division), before being increased and/or decreased by various other factors. Below are all these factors and their effect on a basic earning:
- Earning increase roughly by 10% for each league position above the last place
- Earnings increase for 5% to 10%, if your team won the last league match
- Earnings decrease for 5% to 10%, if your team lost the last league match
- Earnings increase or decrease From 0 to 5% randomly to simulate basic economy
- Earnings decrease for roughly 10% for each league level below the top division

Shop earnings/maintenance table
Type Cost Maintenance p/w Basic earnings
Basic shop 100.000 € 1.000 € 2.500 €
Upgrade 1 25.000 € 1.500 € 3.750 €
Upgrade 2 25.000 € 2.250 € 5.625 €
Upgrade 3 25.000 € 3.150 € 7.875 €
Upgrade 4 25.000 € 4.000 € 10.000 €

Sa klupskom trgovinom moguće je prodavati suvenire kluba. Moraš znati, međutim, da se za normalan rad trgovine mora plaćati održavanje svaki tjedan. Da bi se suveniri dobro prodavali, moraš biti uspješan u ligaškim utakmicama i biti u višoj ligi. Osnovna zarada je zarada koju tim može ostvariti u prvoj ligi prije nego što se poveća ili smanji pod uticajem različitih faktora. Evo svih mogućih utjecaja:
- Zarada raste za 10% za svaku poziciju u ligi iznad posljednjeg mjesta.
- Zarada raste za 5% do 10%, ako tvoj klub dobije posljednju utakmicu u ligi.
- Zarada se smanjuje za 5% do 10%, ako tvoj klub izgubi posljednju utakmicu u ligi.
- Zarada raste ili se smanjuje za 0-5% pod utjecajem tržišta.
- Zarada se smanjuje za 10% za svaku ligu ispod prve lige.

Zarada trgovine/održavanje trgovine
Tip Cijena Održavanje p/t Osnovna zarada
Osnovna trgovina 100.000 € 1.000 € 2.500 €
1. nadogradnja 25.000 € 1.500 € 3.750 €
2. nadogradnja 25.000 € 2.250 € 5.625 €
3. nadogradnja 25.000 € 3.150 € 7.875 €
4. nadogradnja 25.000 € 4.000 € 10.000 €

Robert's question: "What is better - fan shop or youth academy?"

My answer: that is like wanting to know is apples are better then oranges. They are not the same type of facilities. Fan shop generates small amount of income, and youth academy gives potentially better skilled rookies, while requiring a weekly maintenance.
Fan shop is recommended to all managers, except maybe those who are on the absolute beginning. Youth academy isn't necessary, and it shouldn't be built before your budget can handle it. In my opinion, upgrading your arena to 5500, or even 8000 seats should be priority before even considering a youth academy.

(prijevod: to je kao da želiš znati ako su jabuke bolje od naranči. Fan shop i akademija nisu ista vrsta sadržaja. Fan shop donosi mali dodatni tjedni prihod, a akademija pruža mlade igrače sa potencijalno boljim vještinama, a za što moraš plaćati tjedno održavanje.
Fan shop se može preporučiti svim managerima, osim možda onima koji su na samom početku igranja. Akademija nije nužna i ne bi se trebala izgraditi dok ju ekonomski ne možete podržati. Po mom mišljenju, nadogradnja dvorane na 5500, ili čak 8000 sjedala bi trebala biti prioritet prije nego se krene u razmatranje omladinske akademije.)